International Marketing Management

International Marketing is the demanding and challenging field which requires well-trained professionals. Diploma in International Marketing Management is specially designed to equip learners with the necessary knowledge and skills required to work in the role of international marketing.

Top Subjects you will learn

  1. Marketing theories and concepts.
  2. International Marketing: International Market Research, environment, challenges, and entry strategies.
  1. International product development: Products, product strategies and pricing.
  2. Effective marketing communication and consumer behaviour analysis.

Course Outcome

By the end of course you will be able to:

  1. Understand the concepts, theories, tools, and techniques behind a successful marketing campaign.
  2. Understand and evaluate a global marketplace for launching new products and services.
  1. Apply various marketing models, tools and techniques for developing a successful marketing plan.
  2. Use an effective marketing strategy in a competitive global business market to gain advantage over competitors.

Who is This Course For?

The program is beneficial to people wishing to make a mark in the Global marketing scenario as the program has been designed to equip learners with the right mix of analytical, management and marketing skills.

The program is also vital for graduates as this will provide the students with the essential knowledge and skills to work in an international marketing role and enhance their respective careers within a global or domestic organisation. Learners pursuing their Professional Diploma in International Marketing Management through Eaton Business School earn international certification from CIQ, a professional awarding body in the UK.