The marketing landscape has evolved significantly over the past decade. Brands and marketers need to consider alternative strategies and tactics in order to reach and connect with prospects and consumers. What worked a few years ago, may not work now, or even a few months from now.
Digital marketing has become a predominant component of many marketing mixes in recent years. And now it is critical that multiple marketing channels and disciplines are leveraged together to remain relevant to the always on, always connected customer lifecycle. To achieve the true potential of digital marketing, this program enables marketers dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. The programmes This course takes an in-depth look at the relationship between media and human behavior, and examines how organisations capitalize on social media, and these consumer to-consumer interactions, to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.
